With a career that includes executive editor and editorial director roles at prominent magazines, including Woman's Day, Elle, and Elle Decor, and creative director roles at Amazon Brand Innovation Lab, Amazon Devices Europe, and eDreams Odigeo, I bring a wealth of writing experience to every project. As a customer-obsessed design thinker, I craft compelling narratives that appeal to audiences while achieving business KPIs.
Prime Day, Amazon's much-anticipated annual shopping event, presented a unique opportunity to engage with a global audience through compelling messaging. The challenge lay not only in crafting persuasive copy but also in ensuring its effectiveness across diverse markets and languages.
As Creative Director and Copywriter, I spearheaded a unique blend of physical and digital strategies, culminating in unprecedented advertising success and user engagement. Explore how this innovative partnership reshaped customer interaction and drove card usage and new member acquisition.
This article showcases my ability to weave introspection, cultural references, and storytelling into engaging written content. It illustrates my skill in connecting with readers through relatable themes and reflective insights, demonstrating my versatility and depth as a writer.
I led a unique collaboration between Starbucks and Amazon, pairing the warmth of Starbucks with the festive cheer of holiday cinema, resulting in a significant increase in beverage sales and making the Holiday Spiced Flat White an integral part of the season's celebrations.
I led a comprehensive refresh of eDreams' brand personality to align with modern travel aspirations and consumer expectations. Discover how this reimagined brand voice came to life in major campaigns, significantly boosting sales and enhancing customer engagement.
In this article, I blend practical advice with relevant scientific research, offering an accessible approach to the topic. This style of writing exemplifies my ability to present complex subjects in an engaging, friendly, and easy-to-understand manner.