Improving Performance Through Branding
I led a comprehensive refresh of eDreams' brand personality to align with modern travel aspirations and consumer expectations. Discover how this reimagined brand voice came to life in major campaigns, significantly boosting sales and enhancing customer engagement.
Transforming Workflow Efficiency and Driving Innovation
Discover how I spearheaded the implementation of CATo (Creative Automation Tool) at Amazon Devices EU, revolutionizing the creative process. From slashing SLAs to unlocking thousands of hours in time savings, this project showcases the power of innovation in a fast-paced environment.
Transforming Athletic Wear Marketing
Explore the dynamic collaboration that brought Adidas Alphaskin to the forefront of athletic wear on Amazon. As Creative Director, I led the charge in leveraging Amazon's first-party data and partnering with influencer athletes to create a captivating campaign that exceeded all expectations.
Unlocking New Dimensions of Customer Engagement
Dive into the collaborative synergy between Discover Card and Amazon that redefined user engagement. As Creative Director, I led the charge in crafting a seamless blend of physical and digital experiences. Discover the remarkable impact of our campaign, from record-breaking impressions to an influx of new card members, all driven by innovation and meticulous execution.
I specialize in creating persuasive marketing copy that captivates your audience. Whether it's website content, product descriptions, or ad campaigns, I'll craft words that resonate with your target audience and drive results.
From blog posts to informative articles, I excel in content writing that educates and inspires. Let me help you share your expertise, connect with your readers, and establish your brand as a trusted authority in your niche.
With over 15 years of experience leading creative teams for global giants, I offer strategic creative consulting. I'll help you identify design opportunities, harness human-centered design thinking, and transform challenges into creative solutions.
Your brand's personality is its essence. I specialize in developing and defining brand personalities that resonate with your target audience. Let's work together to create a distinctive and memorable brand identity that sets you apart in the market.
Amazon Devices Europe
Creative Director | 2019 - 2021
I led the launch and marketing of Amazon Devices across 11 European countries, leading a diverse team of 20 professionals, from designers and copywriters to project and program managers. My leadership also extended to managing a production team in Romania and collaborating with design teams spanning Brazil, India, Japan, and the Middle East.
Amazon Brand Innovation Lab
Creative Director | 2014 - 2019
I crafted custom advertising campaigns for premier Entertainment, Softlines, Telecommunications, and Financial Services brands. These campaigns, informed by Amazon's unique shopping insights, engaged consumers at every touchpoint of the marketing journey, tapping into Amazon’s comprehensive online, offline, and subsidiary resources.
American Express Publishing & Time Inc.
Creative Director | 2011 - 2014
As a Creative Director, I contributed to the digital landscapes of Travel + Leisure, Food & Wine, and Departures magazines. Collaborating with a skilled team, we designed resonant campaigns for elite brands, amplifying their digital footprint and delivering measurable outcomes.
Hachette Filipacchi Media
2007 - 2011
As Creative Director and Editorial Director, I led the digital editorial and creative direction for a prestigious suite of websites, encompassing Elle.com, ElleDecor.com, WomansDay.com, MetropolitanHome.com, and 17 others.